Instagramania: a portrait of typical brand fan
Despite a huge Instagram popularity, the app is the most predictable social network in terms of target audience. It was our hypothesis, and the goal of Popsop Research was to prove or refute it. What...
View Article#PolishGirl: absolute Instagram leaders and global branding
If to ask anyone who are the most active on Instagram teenagers, answers can be Chinese, American, maybe Brazilian or Russian. But not Polish, teens from not so big country in Eastern Europe (#36 by...
View ArticleMamas of new era as the most demanding and grateful target audience
Times of quick soups and promising miracles cleaners are slowly but surely fading into the past. Digital Era gave opportunity to work at home and therefore to be mothers in traditional meaning even for...
View ArticleMarketing as an addiction: Japanese subculture Gyaru worldwide
Western branding affected the whole world, but nowhere it received as bright expression as in Japan. In the 1980s marketing passion captured Japan and damaged everything what was possible: morality,...
View ArticleThe most fashionable country on Earth and its global influence
French chic, Italian grace, Japanese modesty – it is almost senselessly to focus on these stereotypes in modern relations with consumers. Today Popsop Research is dedicated to global fashion...
View ArticleGermany as a world leader in veganism
Veganism, which can be called a religion rather than a trend, in strength and speed of its spread is comparable with a storm. Paradoxically, the country that has become an epicenter of wild global...
View ArticleThe winter migration of peoples: persons, goals, destinations
In first winter days mass moods are divided into three waves: the first part of humanity grumbles about the weather and sings hymns to coffee, the second shares delight of Christmas and just a pleasant...
View ArticleSportaholism as one of main world passions
Among mass world trends sportaholism is at least one of the three most active. Main what we can say about it for marketing use is in today research. Nowadays sport ceased to be a way of maintaining...
View ArticleMarketing and eSports: the future comes with Twitch
There comes a time when a connection with teenage audience in realities of digital era becomes more and more difficult. Let’s take the first step towards each other with the help of today article....
View Article#YogaPetCompanion as the new spiritual practice
Millions of people on the planet do yoga. Someone thinks that it is simply a way to keep fit, but for another it is a lifestyle with principles and rules. Thanks to them, the new spiritual practice has...
View ArticleUrban sketching: world on a paper
When we see something interesting around, we try to take a photo at any price. But some people take out their pockets not a camera, but notebook. There are urban sketchers, who aim to show people the...
View ArticleEffective headlines as a mean of successful posting
News tickers of Social Networks are the main channel of content`s consumption. Modern generation of “lazy readers” studies information fluently. The first thing that people see is a title, and if it...
View ArticleGrandmothers in fashion: the history of a Japanese model
When we are talking about fashion or catwalk shows, an image of slim young girl appear in mind. But over time, standards have changed and now are not long-legged blonde, but cute grandmothers in trend....
View ArticleLand Art as a New Look at Spirituality
Somebody needs studio and a lot of tools for creative work. But for someone is merely enough to hang bag behind shoulders and go to forest. In this popsop research we will be talking about absolutely...
View ArticlePersonality as a brand: Dinoboy and Dinogirl
Who or what comes to your mind when we pronounce word combination: “Brand of personality”? Likely, it associated to such celebrities like Charlie Chaplin, Steve Jobs, Michael Jackson, who had spent a...
View ArticleNeon festival is the ground for creative work and marketing
Modern youth events are priceless. Here is gathered that very association of activists, who push our planet forward. We are talking not about typical official events with mark “necessary to attend”,...
View ArticleWedding is a hobby: round the world story of Lisa Mary Gant and Alex Pelling
The most couples prepare to wedding like if it would be once in a lifetime. But not for British couple Lisa Gant and Alex Pelling. Their first marriage has been merely the one of a great number. More...
View ArticleInstaTwins: on social networks since birth
What purpose do people register accounts on social networks? To tell friends and subscribers about their life, share photos or find out an interesting data. Nevertheless, everybody has his own goals...
View ArticleTop-5 weird and desirable jobs
Situation when you are sitting in the office and waiting for the end of the working day is familiar to everybody. But there are some individuals who go to the work as if it is a holiday. And can it be...
View ArticlePinterest’s fashion brands activity
Pinterest – is a popular photo sharing service, which efficiency as instrument for public attraction has been realized by all leading brands. One by one they are getting virtual boards. Especially it’s...
View Article
